Kinetic Autonomous Mechanical Interface - KAMi

KAMĪ is a company with 19 years’ experience in creating visual marketing products.

For the past 8 years, we have been applying our knowledge of human cognitive perception and neurophysiology to the production of advertising photographs and videos.

We create visual advertising materials for you that are based on the specific characteristics of human visual cognition.


By utilising the human brain’s ability to process visual information rapidly, the brain processes 90 per cent of incoming information 6000 times faster than text. We achieve this by ensuring that people process visual information and make decisions subconsciously.

The effectiveness of human cognitive perception allows us to bypass rational thinking and trigger immediate emotional reactions.

Our visual materials activate the brain’s reward circuits and emotional memory systems before any conscious evaluation has even taken place.


We utilise the mechanisms of human cognitive perception and the biological characteristics and tendencies of the human visual system to create effective visuals that draw the viewer’s attention to specific products or advertising areas.

By utilising emotional and sensory triggers, we elicit subconscious reactions, build trust and ensure information retention.


Produktu izvietošana cieš, ja tai trūkst vizuālās izteiksmes (kontrasta, spilgtuma, izmēra) vai tā ir slikti redzama, kā rezultātā vājāk saglabājas zīmola atmiņā.

Neiromarketinga video reklāmās cilvēka klātbūtne darbojas kā spēcīgs sociāls signāls, veicina uzticēšanos un pirkšanas nodomu.


To optimise effectiveness, we prioritise the placement of key elements in positions that ensure effective visual perception, thereby ensuring a high level of visual impact.


We produce video content in such a way as to maintain immersion in the narrative and enhance cognitive processing.

The effectiveness of neuromarketing video adverts is based on the theory of dynamic attention, which prioritises short-term and peripheral stimuli for memory encoding.


Over the past nine years, our body of knowledge has steadily expanded to include insights into the psychology of visual perception, with a particular focus on neuromarketing and consumer psychology.


Our work focuses on understanding decision-making processes.

In particular, we can highlight the integration of the scientific concept of neuroheuristics (decision-making influenced by neurobiology and environmental factors) into our practical work.



Our company draws on a wide range of scientific disciplines to develop and analyse neuromarketing products. We combine neuromarketing with various branches of neuroscience and incorporate the latest research in psychology.


Our company uses neuromarketing as an interdisciplinary component of our analysis. We complement this with expertise in neurobiology, electrophysiology and neurolinguistics.

We base and justify our decisions on specific research and scientific studies.

This is of crucial importance to our mutual cooperation, helping to build trust between us.


You will always be confident that both your decisions and ours are the right ones.

You will have the opportunity to analyse all processes and the results obtained, based on specific, scientifically validated research from around the world


Neuromarketing optimises expenditure; by using data-driven strategies, it can significantly improve efficiency, increasing ROAS by 37% and reducing CPA by 20%.

Turn physiological responses into high-performance commercial assets. Make use of our MEG, fNIRS and other neuromarketing analysis methods.

You have invested a great deal of time and money in advertising campaigns, so it is important to study their impact and effectiveness.

Test the impact of your adverts before they go live; this allows you to predict their effectiveness in advance, giving you the opportunity to refine the concept before publication. Testing will save you unnecessary costs and increase your return on investment (ROI).


Neuroscience and technology help to save up to 52% of financial resources from the marketing budget. Measure subconscious emotions and predict customer behaviour based on an analysis of brain activity. Gather data on brain activity responses, facial expressions and changes in purchasing behaviour.

Neuromarketing improves sales performance through website design and packaging, thereby increasing conversion rates.


Companies are adopting neuro-based methods to reduce advertising costs, increase the average order value and build long-term relationships with consumers by tapping into their emotional intelligence.


We are constantly striving to improve our research methods: fMRI, EEG and eye tracking.

We use hybrid methods in our research, combining them with EEG, thereby achieving 95% accuracy.

We believe that neuromarketing research always provides objective answers to your questions and helps to solve marketing challenges.

We help you identify advertising concepts with greater potential, minimise campaign failures and enable you to avoid costly mistakes.

The ability to base your decisions on people’s immediate decisions and long-term memory, and to encode and consolidate combinations of conscious and subconscious perceptions and memories.

In addition, we also measure other areas and functions of the brain to gain an understanding of the combined response of the subconscious and conscious mind.

In this way, we uncover consumers’ objectivity in their thoughts and reactions, as well as their decision-making processes and the outcomes of their actions.

This combination of research methods best yields the most valuable results in our joint collaboration.

In addition to all these benefits, neuromarketing reduces research costs by 25-33%.



In neuromarketing, the effectiveness of advertising is based on fundamental mechanisms of human perception. The human mind is particularly sensitive to the perception of movement, automatically paying extra attention to it. It is precisely this biological trait that is exploited to make adverts impossible to ignore.


Neuromarketing is the most effective method for predicting actual consumer behaviour and shaping purchasing habits.

Neuromarketing increases the effectiveness of advertising campaigns by 65% when applied in accordance with expert recommendations and research.

The most significant benefit of neuromarketing is a saving of up to 52% on financial resources and the marketing budget.

Neuromarketing reduces research costs by 25-33% and helps to avoid costly marketing mistakes.

Neuromarketing measures unconscious physiological reactions, providing insight into consumers’ true thoughts and behaviour.

Research shows that neuromarketing can achieve 80-90% accuracy in targeting audiences, compared with the 50-60% accuracy achievable with traditional marketing methods.

To utilise cognitive perception without creating resistance to advertising, the storytelling method is employed.


When a person’s visual perception becomes engrossed in the narrative, they no longer feel as though they are being shown an advert. This makes it possible to override the viewer’s critical thinking and directly influence their emotions and long-term memory.

Neuromarketing bridges the gap between a customer’s intention and their actual behaviour.

Neuromarketing optimises expenditure by utilising the effectiveness of data-driven strategies to increase ROAS by 37% and reduce CPA by 20%.

Neuromarketing drives sales growth of up to 24%. Data-driven neuromarketing analysis is 20-30% more accurate than traditional focus groups or surveys.

Neuromarketing methods achieve a significant increase in sales volume.

Advertisements created using neuromarketing tools such as EEG and fNIRS elicit the strongest emotional responses, generating a 33% increase in market share compared with traditional advertising methods.

Neuromarketing sales recommendations increase total sales by approximately 35%.

In the restaurant industry, neurodesign of menus increases sales by around 27%.

Advertising optimisation leads to an 83% increase in customer reach and boosts sales.

By using eye-tracking methods to optimise packaging, neuromarketing has shown an 8-12% increase in sales.

Neuromarketing increases the effectiveness of advertising by approximately 19% and boosts the long-term retention of information in the consumer’s memory from 35-67%.

Shop layouts analysed using eye-tracking technology increase food retail sales by more than 17%. In this analysis, we use biometric data and heat mapping to determine the most effective product placement on the shelves.

In some cases, the maximum effectiveness of neuromarketing as a whole can result in an increase of up to 263%.