Our neuromarketing laboratory uses cutting-edge medical technology to detect customers’ subconscious reactions. We use EEG, eye-tracking and biometrics to identify precise decision-making triggers. Neuromarketing science helps banking, finance and e-commerce companies run highly credible campaigns with proven financial returns.

By analysing neurobiological connections, we translate marketing concepts into precise visual formulas, maximising their cognitive impact.

The Neuromarketing and Artificial Intelligence Laboratory is an interdisciplinary research centre. Our mission is to integrate various disciplines, neuroscience and artificial intelligence, to advance our understanding of human behavioural patterns.

Laboratory research using brain imaging techniques, eye-tracking, facial expression analysis and biometric measurements - such as heart rate and skin conductance - provides insight into human reactions and decision-making processes.

We position ourselves as a national and international centre for neuromarketing and artificial intelligence, offering unique opportunities for collaboration to national and international partners.

We offer you neuromarketing solutions using software and hardware to interpret the dynamics of brain activity and biometrics.

The incorporation of neuro-analytics allows us to gain insight into consumers’ conscious and unconscious choices and to measure their physiological responses, providing us with an understanding of their decision-making processes.

Laboratory research can be used to better tailor social messaging, packaging design, product features, advertising and branding.

Laboratory research can be used to better tap into the functions of the human subconscious.

Laboratory research is used to test and optimise effective social communication strategies and to develop more targeted and optimised socio-political practices.

Our neuro-lab focuses on the development of the symbiosis between artificial intelligence, social and virtual reality, and its alignment with the objectives to be achieved. Our aim is to understand the impact of these new technologies on human behaviour and decision-making processes.

We offer you neuromarketing solutions using software and hardware; we help to interpret brain waves and biometrics.

The incorporation of neuroanalytics provides an insight into brain activity and measures physiological responses, offering an understanding of people’s physical and social choices.