Neuromarketing is a powerful tool for your brands to improve customer engagement and loyalty.
In our experience, the best results can be achieved by combining knowledge of neuroscience and neurophysiology into a single powerful tool for project management and implementation.
In this way, we utilise technologies such as eye tracking, electroencephalography, fMRI, GSR and other scientific methods to create your new, powerful neuromarketing results.
We maximise your chances of success in the commercial battle for customer loyalty and their purchasing decisions.
A. VISUAL NEUROMARKETING:
Visual marketing is the most widespread, most widely used and most effective of all stimuli. Visual neuromarketing boosts your brand building and product sales, as people perceive 60–80 per cent of information visually, depending on the situation.
Visually striking elements include neuro-video adverts, neuro-photographs and neuro-web design products. Visual messaging has the greatest neurophysiological impact on consumer perception and stimulates social decision-making and long-term retention in memory.
B. AUDIO NEUROMARKETING:
Neuro-audio synthesis in advertising, using NLP, is based on the manipulation of auditory submodalities – subtle adjustments to sound perception that influence the consumer’s conscious and subconscious minds.
These methods enable the advertising message to be encoded into the target audience’s memory channels, ensuring a rapid shift in thinking at a subconscious level without direct conscious involvement.
Audio marketing allows the use of sound to stimulate cognitive responses in customers, to enhance their sense of well-being and emotional state. Sound serves as an indicator of the brain’s state of well-being, acting as a memory trigger that remains in the memory for a very long time and lives on in the customer’s sensory world.
This method can be used in public spaces such as hotels, hospitals and shops, and in other contexts to increase and accelerate purchasing cycles or footfall.
C. TASTE NeuroMARKETING:
This field utilises neuropsychological insights to analyse how taste, smell, colour and texture stimulate the brain, thereby fostering brand loyalty and increasing sales.
Taste marketing applies to the food products segment and to anything to which a taste can be attributed and which is associated with a sense of well-being. Taste testing is used particularly in the food and drink sector with the aim of differentiating products, linking them to a specific brand and consumer market.
Mass-market companies and restaurants use flavour marketing to create their ‘flagship’ products, thereby encouraging repeat purchases by customers. These methods help to develop products for different markets and different consumers, allowing the flavour identity to be adapted according to country, region, religion, etc.
D. SENSORY NEUROMARKETING:
Sensory marketing is one of the most interesting forms of neuromarketing; it involves direct interaction with the sense of touch across various product categories. The most common examples of this type of marketing are found in the cosmetics and personal care sector, the fashion industry, and the accessories and footwear industries. Examples of the application of sensory marketing include mobile phones and electronics, the automotive industry, and the use of various materials – testing them to create a sense of comfort and the feel of a top-of-the-range product.
E. OLFACTORY MARKETING:
Olfactory marketing plays a very important role, as the sense of smell is an organ directly linked to the brain’s main neural pathways. Our relationship with all scents and aromas has a long-lasting effect.
The impact of scents is used to create brand recall and to enhance customers’ well-being in a specific environment. Various scents can be diffused in your retail outlets, supermarket departments, hotels, spas, property development showrooms, clothing shops and elsewhere.
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